How We Collect Information About You
Information You Voluntarily Provide
TRACE Wildlife Forensics Network collects and maintains certain personal information about you when you send us an e-mail or complete any of our online forms, such as when you request information from us, make a donation, subscribe to one of our online newsletters, request to become a member, sign up for mobile text alerts, or forward a web page, electronic postcard, electronic ballot, or electronic newsletter. Such information may include your name, mailing address, and e-mail address; it may also include a mobile phone number, the e-mail addresses of those to whom you forward TRACE electronic content, and any other information collected in the forms. You may be asked to provide credit card information to become a member of TRACE, contribute to TRACE Wildlife Forensics Network, purchase certain information or materials from TRACE, or subscribe to various TRACE publications.
Our digital services also collect certain other information that cannot identify you personally when you visit our web site. This information includes your IP address and your domain name. wildlifeforensicscience.org logs these IP addresses and domain names, and aggregates them for system administration and to monitor the use of our site. We use the aggregated information to measure the number of visits to our site, the average time spent on our site, the number of pages viewed, and various other site statistics. This monitoring helps us to provide a more useful and engaging online experience to https://www.tracenetwork.org/ visitors, and helps us to improve the quality of our content.
TRACE might use single pixel gifs, also called web beacons, in our emails. Web beacons track behaviour such as who has opened an email, when, the IP address, the browser or email type, which links were clicked and other similar information. This allows us to measure the performance of email campaigns, see what actions subscribers took, create reports about email performance, improve the quality of our emails and segment messages for specific audiences.
TRACE may use remarketing with Google Adwords and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented. TRACE Wildlife Forensics Network may also use Google Analytics Demographics and Interest Reporting.
TRACE Wildlife Forensics Network and other third-party vendors, including Google, may use first-party and third-party cookies together to inform and serve ads based on a visitor’s past visits to our website.
Ways Information About You Is Used
We may use the information you voluntarily provided to contact you regarding related issues we feel you may be interested in, to keep you updated regarding TRACE's programs, and to extend an invitation to you to support our programs. We may also send such information to the people whose e-mail addresses you provide when forwarding TRACE electronic content. Every recipient of our electronic communications can quickly and easily "opt out" of future such communications by following the instructions on any electronic communication we send.
From time to time, we may make such voluntary information, excluding credit card information (which will never be disclosed), available to TRACE's affiliate organizations or to sponsors or licensees that provide special programs or services we think you might find interesting or beneficial. TRACE Wildlife Forensics Network uses very strict standards in determining which reputable companies become sponsors and licensees, to ensure that such organizations are committed to the protection of visitors' privacy and committed to the goals of TRACE. If your volunteered personal information will be used in any manner other than as stated above, such use shall be specifically posted. If you wish to update or remove your information, or if you do not wish your information to be shared with affiliated third parties, please e-mail us at firstname.lastname@example.org. You may also unsubscribe at any time in every issue of our newsletters.
From time to time, TRACE may link to other web sites not affiliated with TRACE. TRACE attempts to link only to those web sites which also respect a visitor's privacy and the goals of TRACE Wildlife Forensics Network. However, TRACE Wildlife Forensics Network cannot be responsible for the content or policies of third-party web sites. Please check with these third-party organizations or companies for their specific privacy policies. If you find inoperable links or are concerned about any of the sites that TRACE Wildlife Forensics Network currently links to, please inform TRACE Wildlife Forensics Network by contacting us at email@example.com. For more information regarding linking to TRACE's web sites, please contact us at firstname.lastname@example.org.
TRACE Wildlife Forensics Network uses generally accepted, industry-standard security systems, software, and encryption technologies–-Secure Sockets Layer (SSL)--for the secure transfer of personal and financial data and to protect against unauthorized access to TRACE Wildlife Forensics Network's servers, equipment, and other components of our online presence. This includes using industry-standard security systems to protect credit card processing information. Our web servers are stored off-site at multiple, physically secure facilities with limited access.
Contacting TRACE Wildlife Forensics Network
We may obtain information about your general internet usage by using a text file (known as a “cookie”) which is stored on your device. Cookies contain information about your use of our services. They help us to improve our Site and to deliver a better and more personalised service. They enable us to:
- estimate our audience size and usage pattern;
- store information about your preferences, and so allow us to customise our Site according to
- your individual interests;
- speed up your searches;
- recognise you when you return to our Site.
Our cookies fall into three broad categories:
- Essential cookies – These cookies are necessary for the technical operation of our Site. For example, they are used to identify users who have logged into and out of our Site. When you close your browser, these cookies are deleted.
- Information cookies – These cookies are used for the purposes of recording information about how you use our Site, in accordance with this Policy. This information is used to analyse the URLs from which you arrive at our Site, to determine which pages and features within the Site are popular, and to deliver an improved service to you.
All cookies we serve through our Site will expire once they are no longer required, and in any event after a maximum of 2 years.